Small Data : The Tiny Clues That Uncover Huge Trends by Martin Lindstrom book TXT, EPUB, FB2
9781250080684 English 1250080681 Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bearin a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans., Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn... * How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound. * How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround. * How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. * How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries. * How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. * How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum., Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of 'eoesmall data'e in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers'e(tm) homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'e(tm)ll learn'eŠ'e¢ How a noise reduction headset at 35,000 feet led to the creation of Pepsi'e(tm)s new trademarked signature sound. 'e¢ How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO'e(tm)s incredible turnaround. 'e¢ How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. 'e¢ How a toy stuffed bear in a girl'e(tm)s bedroom helped revolutionize a fashion retailer'e(tm)s 1,000 stores in 20 different countries. 'e¢ How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. 'e¢ How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
9781250080684 English 1250080681 Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bearin a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans., Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn... * How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound. * How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround. * How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. * How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries. * How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. * How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum., Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of 'eoesmall data'e in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers'e(tm) homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'e(tm)ll learn'eŠ'e¢ How a noise reduction headset at 35,000 feet led to the creation of Pepsi'e(tm)s new trademarked signature sound. 'e¢ How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO'e(tm)s incredible turnaround. 'e¢ How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. 'e¢ How a toy stuffed bear in a girl'e(tm)s bedroom helped revolutionize a fashion retailer'e(tm)s 1,000 stores in 20 different countries. 'e¢ How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. 'e¢ How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.